About

Adding spark to your media mix

Spark Media is an innovative print advertising and media solutions sales company providing unparalleled location-targeted content for brands and ad agencies.

We are a division of Caxton & CTP Publishers and Printers Ltd. and represent Caxton-owned local newspapers and selected independent publications in Sub-Saharan Africa.

Our team

We believe in the power of evidence-based marketing principles, and invest heavily in South African research. This enables us to partner with brands and advertising agencies to craft high-performance media strategies that grow their - and their clients' - businesses.

Our team comprises everything from researchers, analysts and marketing academics to product and sales specialists, we've got them all. 

An unrivalled approach to localised advertising

Our sales and marketing teams work closely with brands and their communications agencies to determine how best to achieve maximum consumer reach and engagement.

We use our ground-breaking ROOTS research, our scientific understanding of consumer behaviour, and other relevant sources of local and international information, to conceptualise powerful media solutions that deliver results.

Insights that ignite

We are in an unrivalled position to help South African companies build their brands by providing access to the insights from some of the most powerful information sources, including ROOTS research.

ROOTS was birthed more than 30+ years ago. It is a powerful source of data showcasing consumer identity and behaviour, including print media consumption, at a local geographic level.

Read more about ROOTS