High-impact, local print ad solutions

Print remains a powerful advertising medium, capable of cutting through digital noise.

Print is consumed intentionally, making adverts in print up to 4 times more impactful and up to 2 times more effective than social media ads*.

The only thing better than an outstanding print ad is an outstanding local print ad, directly targeted at shoppers in your catchment area.

Spark Media specialises in highly targeted, local print advertising solutions in 119 local paper titles in South Africa.

We help marketers connect with economically active consumers in South Africa by distributing 2.9 million newspaper copies each week, delivering your brand message directly to consumers' homes.

Our print advertising and marketing solutions work because South Africans read local papers, and respond to the advertising in them.

*ThinkNewsBrands, The Benchmark Series cross-media survey, 2021

SA local newspapers

Print solutions

African newspapers

ROOTS research

See what our customers have to say about the work we do.

Private Property used well-marked power wraps in 99 of SA's local newspapers, distributed to over 2.4 million households. Due to lockdown level 5 many media activities were put on hold, but reaching 2.4 million households proved critical in driving traffic to the redesigned website. With 7.9 million impressions and five million users reached, we were able to attribute this directly to the local newspapers. We look forward to using local newspapers again, as they proved to be an effective and measurable part of the success of our then new business strategy.

Former CEO, Private Property
Amasi Mwela

More than half of respondents continue to use printed leaflets to track pricing on items they intend to buy, and 68% continue to keep track of items they have already bought. These are habits that have remained part of our customers' lifestyle for years. People don't change, but environments do.

Vice President of Marketing, Game
Katherine Madley

All one needs to do is open up your local paper on a weekly basis to see how important this platform is for retail advertisers...often more than half the bulk of the paper is taken up by the advertiser inserts. And it is obvious that these work for them, because if they didn't, the retailers would stop spending money to insert them.

Media and Operations Director, Meta Media
Richard Lord

The power of print comes to life when I see excited customers walking into our stores 'armed' with their catalogues and ready to shop. I see printed advertising as a great tool to not only communicate deals, but also to tell our customers about all the value they can expect when they shop with us.

Tech Marketing Executive, JD
Steph Michael

High-impact, local print ad solutions

Print remains a powerful advertising medium, capable of cutting through digital noise.

SA local newspapers

Print solutions

African newspapers

ROOTS research

Don’t just take our word for it

See what our customers have to say about the work we do.

Publications we represent

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