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What's up at Spark
Things are always busy at the Spark Media offices. Take a look at what we've been up to lately:
Spark Media 'leaps into local' with new digital ad offering
February 29 2024 By Spark Media
Spark Media, South Africa's leading print media sales company providing hyperlocal advertising solutions, has launched a new digital media sales arm. While it has always provided highly targeted, print advertising solutions in Caxton's 115 local paper titles, Spark Media has now extended its scope to include Caxton's 58 local news websites as well. As a result, the company now provides brands, marketers and advertising agencies with location-targ...
Read MoreNew advertising opportunities for retailers as loadshedding changes consumer purchase patterns
January 29 2024 By Spark Media research, loadshedding, shopping
How is loadshedding impacting economically active South Africans when it comes to the main meal of the day? Are they putting different items into their shopping baskets to help them prepare loadshedding-friendly meals, or are they changing what, when and how they eat to deal with this ongoing challenge? As a specialist in local media, and in connecting brands with local communities through print and digital advertising solutions informed by resea...
Read MoreIMPORTANT NOTICE
October 24 2023 By Spark Media
Spark Media will never recruit employees or contractors via WhatsApp. If you are contacted to that end via the platform, you may be the target of a scammer and should notify the authorities. In general, always ensure that you confirm the legitimacy of purported invitations for employment applications or service delivery quotes, up with those from whom it seems to be. Vigilance is key.
Read MoreSpark Media wins MOST Awards newspaper category
September 19 2023 By Spark Media
We're delighted to announce that Spark Media was named the overall winner in the newspaper category of the 2023 MOST Awards. The MOST Awards recognise sales performance excellence in the media industry. They set the benchmark for which all media owners, media agencies and professionals strive, and provide a platform for outstanding work to be recognised and celebrated. Last year we set ourselves the goal of working even harder, together with our ...
Read MoreSpark Media Fun Day brings out the industry's wild side
September 07 2023 By Spark Media fun day, events
'Be extraordinary' was the theme of the Spark Media Fun Day, held on 24 August 2023 at Old Parks Sports Club in Randburg. And that's exactly what our fantastic clients were - extraordinary! They arrived in their most crazy, zany and colourful outfits ready to play bowls and padel, and test their wisdom and wit in our general knowledge quiz. Our masters of ceremonies, Chris Halstead, head of sales and Ferhana Naran, head of finance, kept the day's...
Read MoreROOTS 8.0 research
November 21 2022 By Spark Media roots, research, print, south africa, local news
ROOTS 8.0 is a consumer research tool covering shopping habits, the home, food and groceries, entertainment, fashion and beauty, finance, technology, readership and pathway to purchasing decisions made in local South Africa. The ROOTS 8th release independently sampled 97 local communities, covering all the major centres in South Africa from Polokwane to Plettenberg. A total of 23,000 adults aged 18+, representing 9.3 million adults and 3.9 millio...
Read MoreLocal newspapers are top for trust
November 21 2022 By Spark Media
Amidst a global 'infodemic', trust in the media worldwide is in decline. In this post-truth era where alternative facts replace actual facts and feelings have more weight than evidence, there's a rising tide of misinformation. With that there's an erosion of trust. Where social media and its culture of 'fake news' and deceiving 'reality' fail on the trust front, local print media can confidently step into the gap and restore that trust. A lie po...
Read MoreHas online shopping taken off?
November 21 2022 By Spark Media
Almost all the economically active online community of South Africa has shopped online, the average frequency being 1 to 2 times a month. 1 in 10 shop online on a weekly basis and 5 in 10 at least once a month. The lion's share of buying is still happening in-store, but online shopping behaviour is becoming a more common place. How this behaviour changes will be seen as 2022 progresses. The key consideration amongst those who shop online at least...
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