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SA women prefer local titles (for most of their media needs)

August 07 2025 By Spark Media local newspaper, print media south africa, roots research, female consumers, advertising inserts, sa women news habits, shopping behaviour, local advertising engagement, print vs digital media, community newspapers

South African women are highly active print consumers, reading local newspapers and readily engaging with advertising and printed inserts in their local paper. Brand new ROOTS research shows that local women are more connected than ever, ranking print highly on their list of preferred media. ROOTS is South Africa's longest running and most comprehensive independent local consumer research survey, conducted at community level, surveying the behavi...