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News | Tag: shopping

SA women prefer local titles (for most of their media needs)

August 07 2025 By Spark Media local newspaper, print media south africa, roots research, female consumers, advertising inserts, sa women news habits, shopping behaviour, local advertising engagement, print vs digital media, community newspapers

South African women are highly active print consumers, reading local newspapers and readily engaging with advertising and printed inserts in their local paper. Brand new ROOTS research shows that local women are more connected than ever, ranking print highly on their list of preferred media. ROOTS is South Africa's longest running and most comprehensive independent local consumer research survey, conducted at community level, surveying the behavi...

New advertising opportunities for retailers as loadshedding changes consumer purchase patterns

January 29 2024 By Spark Media research, loadshedding, shopping

How is loadshedding impacting economically active South Africans when it comes to the main meal of the day? Are they putting different items into their shopping baskets to help them prepare loadshedding-friendly meals, or are they changing what, when and how they eat to deal with this ongoing challenge? As a specialist in local media, and in connecting brands with local communities through print and digital advertising solutions informed by resea...