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News | Tag: digital

SA women prefer local titles (for most of their media needs)

August 07 2025 By Spark Media local newspaper, print media south africa, roots research, female consumers, advertising inserts, sa women news habits, shopping behaviour, local advertising engagement, print vs digital media, community newspapers

South African women are highly active print consumers, reading local newspapers and readily engaging with advertising and printed inserts in their local paper. Brand new ROOTS research shows that local women are more connected than ever, ranking print highly on their list of preferred media. ROOTS is South Africa's longest running and most comprehensive independent local consumer research survey, conducted at community level, surveying the behavi...

Print still a critical part of retailers' advertising mix - European research

June 12 2025 By Spark Media print advertising, retail marketing, consumer behaviour, advertising research, promotional flyers, digital vs print, retail trends, marketing strategy, shopper insights, advertising mix, south african retail, international case studies, caxton roots, grocery marketing, flyer effectiveness

With more South African consumers getting online via smartphones, and digital advertising increasing in response, brands often question the relevance of print advertising. Growing bodies of research point to the fact that print ads are still a vital part of the advertising mix, especially for retailers, where recent European research showed that removing printed retail catalogues had a detrimental impact on consumer store visits. The research too...

Multichannel advertising a necessity to meet SA shoppers' current needs

February 24 2025 By Spark Media print, digital, eatsurvey, multichannel

Although online shopping has been available in South Africa for the past 26 years, consumers' use of online shopping channels increased significantly during the Covid-19 pandemic and subsequent lockdowns. Four years on, and the majority of South African consumers have returned to predominantly shopping in-store, combined with a small amount of online shopping as required. These are the insights that emerged from two recent consumer research surve...