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News | Tag: local news

SA women prefer local titles (for most of their media needs)

August 07 2025 By Spark Media local newspaper, print media south africa, roots research, female consumers, advertising inserts, sa women news habits, shopping behaviour, local advertising engagement, print vs digital media, community newspapers

South African women are highly active print consumers, reading local newspapers and readily engaging with advertising and printed inserts in their local paper. Brand new ROOTS research shows that local women are more connected than ever, ranking print highly on their list of preferred media. ROOTS is South Africa's longest running and most comprehensive independent local consumer research survey, conducted at community level, surveying the behavi...

ROOTS 8.0 research

November 21 2022 By Spark Media roots, research, print, south africa, local news

ROOTS 8.0 is a consumer research tool covering shopping habits, the home, food and groceries, entertainment, fashion and beauty, finance, technology, readership and pathway to purchasing decisions made in local South Africa. The ROOTS 8th release independently sampled 97 local communities, covering all the major centres in South Africa from Polokwane to Plettenberg. A total of 23,000 adults aged 18+, representing 9.3 million adults and 3.9 millio...