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News | Archive: 2024

Local media still going strong

June 26 2024 By Spark Media

Despite some national print titles being under pressure, local media still enjoys strong support. With an uncertain future hanging over certain national print titles, all eyes were on South African print media last week. While some publications are seeing declining circulations, others - notably local newspapers distributed among South Africa's economically active communities - are holding their own, with sustained reader and advertiser support. ...

Spark Media 'leaps into local' with new digital ad offering

February 29 2024 By Spark Media

Spark Media, South Africa's leading print media sales company providing hyperlocal advertising solutions, has launched a new digital media sales arm. While it has always provided highly targeted, print advertising solutions in Caxton's 115 local paper titles, Spark Media has now extended its scope to include Caxton's 58 local news websites as well. As a result, the company now provides brands, marketers and advertising agencies with location-targ...

New advertising opportunities for retailers as loadshedding changes consumer purchase patterns

January 29 2024 By Spark Media research, loadshedding, shopping

How is loadshedding impacting economically active South Africans when it comes to the main meal of the day? Are they putting different items into their shopping baskets to help them prepare loadshedding-friendly meals, or are they changing what, when and how they eat to deal with this ongoing challenge? As a specialist in local media, and in connecting brands with local communities through print and digital advertising solutions informed by resea...