Local newspapers are top for trust

Amidst a global 'infodemic', trust in the media worldwide is in decline. In this post-truth era where alternative facts replace actual facts and feelings have more weight than evidence, there's a rising tide of misinformation. With that there's an erosion of trust. Where social media and its culture of 'fake news' and deceiving 'reality' fail on the trust front, local print media can confidently step into the gap and restore that trust.

A lie posted on social media can go viral, making print news appear as credible, as the news are rigorously fact checked before they are published. As the fog of disinformation thickens, there is a realisation of the importance in a trusted newspaper - more especially local newspapers.

All through this terrible pandemic, social media platforms have often been places where some people have found help in potentially life-upending emergencies, but social media's dark side has loomed far larger. Dangerous misinformation, including medical advice, has spread - unchecked and un-fact checked.

News consumers have shown they know the fundamental truth is what you read in credible newspapers, as this form of media spend time and resources to give impartial and thoroughly vetted information.