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New advertising opportunities for retailers as loadshedding changes consumer purchase patterns

January 29 2024 By Spark Media research, loadshedding, shopping

How is loadshedding impacting economically active South Africans when it comes to the main meal of the day? Are they putting different items into their shopping baskets to help them prepare loadshedding-friendly meals, or are they changing what, when and how they eat to deal with this ongoing challenge? As a specialist in local media, and in connecting brands with local communities through print and digital advertising solutions informed by resea...