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News | Archive: October 2025

ROOTS 8.1 reveals compelling insights into local SA consumer behaviour (with plenty of surprises)

October 01 2025 By Spark Media

What are South Africans spending their money on? Which are their favourite retail stores? And how are visionary new brands disrupting South Africa's consumer status quo? All these questions and more are answered in ROOTS 8.1, the latest installment of South Africa's longest running and most comprehensive independent local consumer research survey. Everybody knows that South Africa is a potjie pot of colorful cultures, but this makes marketing to ...